”Make things happen”
“If you do it, do it right”
“Common sense”

Properly

Anna Gil Vilaseca

With over 15 years of marketing leadership, I bring a wealth of experience across high-stakes industries—from global sports and entertainment to e-commerce and luxury hospitality. I am a multi-disciplinary consultant focused on stripping away the noise and getting things done properly.Marketing Strategy | Fan Engagement & CRM | Global product launches | Project management | Luxury Hospitality | Branding | E-Commerce & Digital | Paid campaigns | Analytics | Digital strategy & online distribution | Fan engagement / CRM | Events

STRATEGY & EXECUTION

I bridge the gap between high-level vision and tactical execution. I help businesses move from 'planning' to 'doing' by creating a concrete roadmap that prioritizes what actually has impact.

  • Strategic Projects: Leading the launch of new products and global membership programs from concept to completion.

  • Marketing Planning: Translating complex business goals into clear, actionable marketing strategies.

  • Operational Management: Managing the full project lifecycle, ensuring strategy is successfully landed in daily operations.

  • Paid Campaigns: Designing and delivering paid media strategies focused on growth and brand integrity.

DATA & INSIGHTS

Data is only as valuable as the decisions it inspires. I provide the critical 'marketing input' needed to understand your traffic, optimize your spend, and turn raw numbers into clear action plans.

  • GA4 Strategic Setup: Proper Google Analytics implementation to track the metrics that truly drive business growth.

  • Actionable Dashboards: Building visual, easy-to-understand reporting for real-time visibility and decision-making.

  • Data-Driven Action Plans: Interpreting data to identify specific, practical opportunities for optimization.

  • Performance Audits: Analyzing traffic and campaign performance to ensure everything is working Properly.